Which story will you tell?

Now more than ever people want to know about the chocolate they’re buying, how it’s made, where it comes from
and what it means for local producers and the environment. However, bringing to life the complex world of sustainability in a meaningful, engaging and simple way is a difficult task, but an important one in driving a brand’s purpose and positioning it to consumers in a way that speaks to their needs.

The Cocoa Chronicles can help by translating sustainable cocoa messages into consumer facing stories, driven by consumer benefits, enabling you to leverage sustainability initiatives throughout your brands.

Every one of our HORIZONS’ cocoa and chocolate products comes with lots of stories.
Stories about taste, quality, health, feel-good and trust. Enabling your story to connect with your consumer.
So read on to discover the stories your brand could be telling.

NATURE AND NURTURE

Nature has an important part to play in the quality of our cocoa beans. But we think the way we nurture them is just as important. All lovely chocolate starts with a well-loved bean.

Taste

THE FOOD OF THE GODS

Do you find chocolate divine? Well you’re not the only one. Between 250 and 900AD cocoa was a major part of the Mayan culture and religion. And because of this mythical background, it was later named “food of the gods”.

Well-being

QUALITY THROUGH SIMPLICITY

Like a lot of things in life we find the simplest solutions are often the best, particularly when it comes to cocoa farming.

Quality

How can I get involved?

Customers of Barry Callebaut's sustainable HORIZONS cocoa and chocolate products receive full access to the Cocoa Chronicles, enabling them to commercialize their contribution to sustainable cocoa and build the strength of their brand. To learn more about HORIZONS products, please contact your regional Barry Callebaut sales representative.
Join us to create your OWN story.

Contact